- What Problem Does it solve: It solves the inadequacy of Specialized Knowledge and experiences in Marketing, Sales, Product development, Supply Chain Management, Branding and growth of the Agri-Food Start-up’s brands and businesses.
- All Most all Agri-Food Start-ups promoters come from Non-Agri-food and non-Food Marketing background and these businesses fail and falter even with the best of the products and Technology. When they try to appoint a full time CMO to steer the business – the cost of hiring is very high and will not be affordable by these Agri-Food start-ups.
- If Agri-Food start-ups do not have the right direction and brand foundation the investments are lost for ever. We will be able to share innumerable examples from our experiences.
Wise words from Mr. Shiv Shivakumar
Founder & Chief Brand Mentor: P. RAJAN MATHEWS
A passionate Food & Beverage Marketer, who has worked for 30years across various categories of products in the packaged Food and Beverage on P&L, Brand & Product Management, Market Research, Sales, Advertising and Sales Promotion Management and developing & implementing the Strategy for the Packaged Food & Beverage Industry in converting processed Food Commodity products into successful Food & Beverage Brands in India with rich experiences in Consumer Retail ( both Modern Trade and General Trade ), Horeca / Food Service, Bakery and Institutional segments.
Notable Achievements for the Food & Beverage Brands worked and built:
- Launched VAN HOUTEN and KANDOS Chocolates into the Indian Market.
- Repositioned the Brand Arokya Milk from being “ Value for Money” to the “Best Milk for growing Children”.
- Worked with Marketing Guru, Mr. Al Ries on the repositioning of the “Arokya Brand”.
- Built the brand Arokya into India’s largest private sector & Standardised Milk Brand.
- Developed the strategy and successfully Launched the VEGIT Potato Flakes and Snack Mixes in the Institutional, Food Service / horeca and Retail – Consumer segments. Within three years reached full capacity and leader in the FS.
- Worked and converted the brand – CATCH Spices into a modern and contemporary brand.
- Turned around the Consumer Products Division of Suguna Foods into profitability in the FY for the first time.
- Transformed ‘Mother’s Recipe’ brand to a leading Culinary Brand in India.
- Enabled the entry of Mother’s Recipe into the Spreads category by launching Mayonnaise and traditional sauces.
- Conceptualized and implemented the Marketing for GOOD Program for Brand Mother’s Recipe across the country.
- Developed Franchised Retail Outlets – “MRF T&S”, “CATCH Tasty Secrets”, Suguna “Daily Fressh” and Mother’s Recipe Stores.
Qualifications: Master of Science degree in Food & Agri Sciences with Post Graduate diploma in Management from the Indian Institute of Management, Ahmedabad and a one year fulltime program in International Agri – Food Management from ESSEC Business School, France.
Awards and Recognition: The most TALENTED Marketing Professional award at the Corporate Excellence Awards by World Marketing Congress and endorsed by CMO Asia & Asian Confederation of Business on 13th November, 2014 at Mumbai.
One of the 100 Most Influential National Leaders in MARKETING at its National Awards for Marketing Excellence on 24th July, 2015 at MUMBAI.
Featured in the Most Influential Marketing Leaders at the 3rd World Marketing Congress held on 24th November’2016 at Mumbai.
Publications: Authored many of the leading Food & Beverage industry articles on different segments of the industry and I am also referred in many of the Indian Food & Beverage articles. These articles are published in leading business magazines and F&B magazines such as Progressive Grocer, India Food Report 2016, F&B News and leading columns of business news papers.
MINI THOMAS: Co-Founder and Director
Education: has done the Master of Science Degree in Dietetics and Food Service Management (DFSM), is a Certified Nutrigenomic Counsellor from ICMR – National Institute of Nutrition, (NIN) Hyderabad and a Qualified Diabetes Educator under Dr. Mohan’s Diabetes Education Academy (DMDEA) and Indian Association of Diabetic Educators (IADE) in collaboration with Indian Medical Association (IMA).
A Well-Known Nutritionist and Clinical Dietitian having more than 20 years of Dietetic and Nutritional Counseling and Research experience having worked in Large Specialty Hospitals, Health Centers, Diabetic and Endocrinology Centers. A Certified Nutrigenomic Counsellor ( NIN ) and a Qualified “Diabetes Educator” who is constantly striving to achieve Excellence in the field of Nutrition & Dietetics and provide the best possible dietetic guidance to enhance the quality of Life of the persons seeking Dietetic and Nutritional counseling.
WORK SPECIALIZATION:
- Paediatric Nutrition and Salt Intake in Foods.
- Food sensitivities and intolerances and Comprehensive nutritional panel for best health.
- Disease Management by Personalized Diet and Nutrition Counselling.
- Individualized Lifestyle Modifications and Lifestyle & Diet Consultancy Services.
- Diet programs and counselling for combating Diabetes and other Lifestyle Disease Management.
Recognition & Additional Work Exposures:
- Awarded by FSSAI the ‘Certificate of Appreciation’ for excellence in FSSAI’s Salt Challenge.
- Lifetime member of RNI (Renal Nutrition India) and IDA.
Meet Our Team
We love what we do and we do it with passion
Santosh Rane @ Mumbai
Santosh C Dutta @ New Delhi
Partho S Deb @ Kolkata
Shaji Jayadevan @ Kerala
Ranga Puranik @ Bengaluru
Vijay Nair @ Chennai
S Ramanathan @ Hyderabad
Anil P Joseph @ Chennai
Satish Rajamani @ Hyderabad
OUR ASSOCIATES
